The Governor’s Academy
Digital Marketing that aims towards the Gen Z prospective student audience.
As decision day was coming up, I was hired to market our school towards the Gen Z audience. I animated and designed various logos and intro segments for various outlets of the school, started a weekly series on Instagram to provide a first-person, casual experience of being a student at The Governor’s Academy, featuring a student every week to share their day. I also came up with creative approaches to announce various school events for current, prospective, and alumni students.