WHOOP
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Produced creative across Paid Social, in-store retail signage, and OOH, including flagship billboards at Times Square
- Created top-performing social media creatives (1M+ shares) driving standout organic reach
- Led the Menstrual Cycle Insights refresh social campaign end-to-end from concepting to asset production
- Built an internal real-time “athlete wins” workflow, engineering tooling that converts key athlete WHOOP data into Figma-ready SVGs
Menstrual Cycle Insights Refresh
Winning on WHOOP
WHOOP x tm:rw - Times Square