Graphic Design, Basic e-commerce
Digital Marketing that aims towards the Gen Z prospective student audience.
As decision day was coming up, I was hired to market our school towards the Gen Z audience. I animated and designed various logos and intro segments for various outlets of the school, started a weekly series on Instagram to provide a first-person, casual experience of being a student at The Governor’s Academy, featuring a student every week to share their day. I also came up with creative approaches to announce various school events for current, prospective, and alumni students.
To market the school to prospective students primarily in the Gen Z audience, I started #takeoverthursdays, a weekly Instagram takeover done by different current students in the Academy every week. This provides a 1st person perspective of the school to prospective students in order to provide them better insights on why they should choose Govs.