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Governor’s Academy

Graphic Design, Basic e-commerce


Digital Marketing that aims towards the Gen Z prospective student audience.
As decision day was coming up, I was hired to market our school towards the Gen Z audience. I animated and designed various logos and intro segments for various outlets of the school, started a weekly series on Instagram to provide a first-person, casual experience of being a student at The Governor’s Academy, featuring a student every week to share their day. I also came up with creative approaches to announce various school events for current, prospective, and alumni students.

graphic design

instagram takeover

To market the school to prospective students primarily in the Gen Z audience, I started #takeoverthursdays, a weekly Instagram takeover done by different current students in the Academy every week. This provides a 1st person perspective of the school to prospective students in order to provide them better insights on why they should choose Govs.